The Ingredients

All of the cakes are made by hand using the best ingredients available. We don’t use cake mix here – no way! Our cakes are made the old fashioned way, and are made with a sense of pride to the exacting standards of Emma Davies. They look traditional, with a homemade, freshly baked taste.

We use local suppliers for our ingredients, and we don’t use any artificial colours or flavourings. We only use free range eggs, and all of our cakes are baked to order, being delivered the next working day, ensuring they are as fresh as possible. We don’t use preservatives, and that means our cakes taste just like Mum used to make.

rock buns from Emmas Country Cakes, hand made cakes baked in the Forest of Dean

Our Ethos

Emma’s Country Cakes was established by Emma Davies in 1992, in her tiny one up, one down cottage in St Braviels. Since then the business has expanded year on year through customer demand. We have a varied customer base, from major high street and online retailers, through to small independent shops.

At the bakery there are no conveyor belts or robots, just lots of people making good old-fashioned cakes. We are fully accredited to the highest standards, and are audited throughout the year, always achieving the best results.

I wanted our cakes to look the same when you get them, so I designed the packaging which has a special feature to stop them flying around in the packet.

Go on, turn them upside down! They won’t hurt!

The Environment

We all want our planet to be in the best health and as a company we take this very seriously. Emma’s Country cakes packaging is made up of a minimum of 70% recycled content. The main part of this recycled content comes from recycled water bottles, preventing them from being sent to landfill.

The weight of our packaging as individual pieces is very light but yet provides security and safety for the products inside. By 2020 our packaging suppliers are expecting to move to a considerable amount of material used in production to 100% recycled content sheet, and by 2025 we are hoping this would be 100% of our used PET material.

All plastic packaging used by Emma’s Country cakes is 100% recyclable through all recycling centres in the UK.

Emmas Country Cakes, hand made cakes baked in the Forest of Dean


We only ever use fully sustainable palm oil, certified by the Roundtable on Sustainable Palm Oil – known as the RSPO.

The RSPO has developed a set of environmental and social criteria which companies must comply with in order to produce Certified Sustainable Palm Oil (CSPO). When they are properly applied, these criteria can help to minimize the negative impact of palm oil cultivation on the environment and communities in palm oil-producing regions.

The RSPO has more than 3,000 members worldwide who represent all links along the palm oil supply chain. They have committed to produce, source and/or use sustainable palm oil certified by the RSPO.